Aline Kasliner

Background

About Aline Kasliner

Performance Optimization Leader, Analytics Pro, & Growth Marketer with 10+ years of experience enabling a variety of brands from start-ups to global giants in maximizing the value of their marketing investments, customer portfolio, and owned channels through the marriage of strategy and analytics. Champion of innovation with passion for ‘Growth Hacking’ by leveraging technology, machine learning, and data science to improve customer targeting, experience & loyalty resulting in bottom line demonstrable results. Areas of Expertise-Deep foundational understanding of online, offline, and omni channel customer journeys-Expert in producing actionable behavioral and attitudinal insights to drive targeted strategies for acquisition, retention, loyalty, and advocacy-Regularly consulting with VP and clients to drive business and data transformation strategies through thought leadership-Recognized for analytics testing teams, market research, cross functional partnership, and advanced models that assess business plans and provide solutions that foster growth and increase productivity-Respected and embedded in the analytics community as demonstrated by selection as keynote speaker for Zenith Digital Marketing conference and citations in books from industry leaders such as Jim Stern’s Artificial Intelligence for Marketing-Leading global teams and driving cross-team collaboration.