Aline Lara

Background

About Aline Lara

With specializations in Strategic Marketing from ESPM and Product Marketing from PM3, I've held roles such as Planner, Communication Consultant, Marketing Coordinator, and, in the last three years, as a Product Marketing Manager. My profile is that of a planner and problem-solver, with a strong systemic thinking skill to address communication and marketing challenges. I also possess great organizational abilities to manage projects of various natures. With these characteristics, I have been involved in projects such as: GTM of the Transfero App: a B2C project that underwent several dynamics with CX, Product, and Growth areas to define the North Star Metric to pursue. I was responsible for the product's positioning map and messaging, as well as the launch and validation of the defined target. ABM Strategy: Transfero: implementation of the strategy, creation of processes and improvements, definition of ICP, message, and packaging for new segmentations. Utilization of the Apollo tool. Pre-sale Strategy: with the aim of creating a pre-sale strategy, I was responsible for hiring and implementing a software project that allowed the company's first SDR to be used, defining ICP, scaling prospecting, defining sales scripts, scoring, and generating insights for the sales team. Lecca Brand Rebranding: the brand no longer reflected the company's values, so a complete rebranding was necessary, involving competitor analysis, agency coordination, and developments such as website redesign and all communications with the new brand. Oceanbrand Competition: definition of strategic concept, creative duo, creation of storytelling, and presentation of the competition that ensured the acquisition of the account, the largest real estate company in Brazil. New Petrobras brand: responsible for the communication project of a new agricultural fertilizer, from collecting qualitative research information, agency bidding, naming, to brand creation. My goal is to continue specializing in Product Marketing to work as a specialist in this field.