Aline Mroczek

Background

About Aline Mroczek

Seasoned professional: compiling 15 years of market experience in Marketing & Strategy thoroughly developed within B2C and B2B multinationals in North America, Europe, and South America. • Consistent & diverse background: progressive Marketing positions in FMCGs and Packaging Multinational Companies. Whilst building in-depth knowledge within the Cosmetics Consumer Goods industry and Healthcare Medical Devices.• Specialties: Strategy, Leadership, Marketing, Innovation, Product Development, Branding, Customer Centricity, Beauty Category & Healthcare Expert, Packaging, Marketing Intelligence, Trade Marketing, Digital Marketing • Broad & diverse experience: Multi-segment (Beauty & Personal Care, Home Care, Healthcare, Medical Devices); Massive & Selective/Luxury Brands; B2C and B2B environments; Multi-channels (Retail, E-commerce, Hyper/Super, Drugstores and Hospitals).Business strategy, product development, portfolio at its core as well as concept building, communication planning, financial management, and marketing analytics, and people development are a few of the key skills that were consistently developed. Passionate about leading transformation with & for People: Leading Organizational Legacies & Delivering Outstanding results.Ability to build strong relationships with cross-functional teams, leading to efficient communication and engagement. A team player who constantly seeks diversity and yearn to learn from multicultural experiences. Communicative and outgoing, a trend lover a trend lover and obsessed by its influence on people and thus the impact it has in the shaping of marketing as it is today.