Alisa C.

Background

About Alisa C.

I lead research that helps organizations understand people more deeply and plan for what’s ahead. With over 8 years of experience across health, wellness, and consumer industries, I specialize in mixed-methods research — blending qualitative and quantitative approaches to uncover how people engage with products, services and experiences.Alongside primary research methods such as interviews, ethnography, surveys, and journey mapping, I bring a foresight lens with trend analysis, scenario planning, and horizon scanning to anticipate shifts in behavior, culture, and technology. This combination allows me to not only explain what is happening now, but also prepare organizations for what is next.My work consistently bridges insights with strategy, ensuring that research drives adoption, engagement, and trust. I partner with product, design, and leadership teams to translate findings into clear actions that shape experience, growth, and innovation.I’m especially passionate about applying research and foresight to advance women’s and family health, digital adoption, and compassionate approaches to care delivery.