Alisa Santangelo

Background

About Alisa Santangelo

I'm a hands-on, strategic creative leader with a decade of experience driving direct response performance across linear, CTV, and digital channels. As the Senior Director of Video Production at Tranzact, I lead full-funnel campaign development for top insurance brands like Elevance, Mutual of Omaha, and Colonial Penn. My specialty? Restructuring creative operations to deliver breakthrough results—streamlining production workflows, scaling modular content strategies, and building best-in-class integration campaigns that resonate across platforms. I believe that great creative is data-informed, testable, and replicable—and I’m passionate about creating systems that blend performance with storytelling. I’ve led in-house and vendor teams, saved hundreds of thousands in production costs, and shaped content strategies that align with media, legal, and analytics—all while maintaining high creative standards and campaign velocity. Whether it’s scripting a new integration, rethinking an asset library, or launching a multi-brand creative sprint, I’m all in. Let’s connect—especially if you’re passionate about measurable creative, breakthrough storytelling, and media-savvy production strategy.