Alisha Dsouza

Background

About Alisha Dsouza

Seasoned Marketing & Communications Professional | Strategic Storyteller | Community Connector With over 10 years of experience across government, education, entertainment, not-for-profit, and tech, I bring a thoughtful, people-first approach to crafting strategies that drive growth, amplify brand awareness, and inspire meaningful action- Current Role: As a communications lead for Arts, Culture, Events, and Economic Development with the City of Victoria, I tell stories that celebrate the city’s vibrancy, connect communities, and foster economic growth. Whether it’s promoting local arts or supporting small businesses, I’m passionate about creating lasting impact- Education: I developed targeted campaigns that told powerful stories and increased student recruitment by 10% year over year, proving the value of strategic messaging to drive engagement- Entertainment: I built loyalty programs and promotions that created memorable experiences and strengthened customer relationships- Not-for-Profit: I designed cause-driven campaigns that inspired action, mobilized communities, and increased donations, helping organizations further their missions- Tech: I used data-driven digital marketing to boost engagement, build loyalty, and achieve measurable results, blending creativity with analytics to connect with audiences. At the heart of my work is a passion for building connections - between people, ideas, and communities. If you’re looking for an experienced, compassionate collaborator with a track record of success, I’d love to connect.