Alisha Gupta

Background

About Alisha Gupta

Industry experience of around 12+ years in digital marketing. When I was first introduced to digital, back in 2009 digital avenues was limited to emailers, affiliates, alliances and optimizing mostly organic website and organic content heavy on social. Jump to 2015, merely in 6 years the digital industry has grown by leaps and bounds; and am glad to be a part of this digital revolution where I have got the opportunity to learn something new at every step. I have been an inquisitive person, always energetic and up to something; which has reflected in work as well I have always wanted to do something new, something different and this has shaped me as a digital marketer today. I have never shied away to from a challenging role. I am glad that my portfolio today is a rare blend of technology, creative, product knowhow, media, performance driven in various disciplines from SEO, SEM, Social, Design, Display for a varied spectrum of clients ranging from D2C, FMCG, Tech, Education, Liquor, QSR, and Hospitality! Well versed in managing and marketing processes for both client-based projects and in-house products, with a strong focus on research and analysis. I enjoy learning new aspects of business, working with different teams and sharing knowledge. I am pleased that my career has been a multifarious journey, where I have been able to work across all key pillars in digital. I enjoy product marketing, performance marketing, and all things social!