Alisha Sheth

Background

About Alisha Sheth

I didn’t plan to build a career in marketing; I grew into it by solving real problems with curiosity, creativity, and a desire to understand why people choose what they choose. That mindset has stayed with me through 11 years in the industry, evolving from revenue-focused roles to full-spectrum brand strategy, and now leading large-scale campaigns for one of India’s most recognized entertainment networks.Today, I manage marketing for Sony SAB at Sony Pictures Networks, where I lead show launches, brand engagement, and consumer-facing content strategy. From conceptualizing India’s first 3D holographic projection to crafting campaigns that reached 10.8M+ viewers in launch week, my focus is always on impact—creative that works, content that connects, and insights that drive action.My skill set spans strategic planning, campaign execution, BTL and ATL marketing, digital media, and performance analytics. I bring a data-informed, audience-centric approach to storytelling and brand engagement.A few moments I’m especially proud of- Boosted conversion rates to 11.4%; nearly 3x the post-COVID average; by tailoring messaging to segmented audience cohorts- Designed digital-first content extensions that transformed show characters into interactive, shareable moments- Led purpose-driven initiatives like the Breast Cancer Awareness campaign (with Indian Cancer Society) and a Women’s Day video campaign that earned industry recognition.Before transitioning fully into marketing, I worked in brand solutions and revenue generation—developing custom campaigns and partnerships for brands like Mondelez, Mahindra, and Asian Paints. That experience gave me a deep understanding of how creativity, business goals, and execution intersect.I hold a PGDM in Marketing from Welingkar and a certification in Digital Marketing & Analytics from MICA. My background in Electronics & Telecommunication engineering gave me an early appreciation for structure, logic, and systems; skills that unexpectedly became core to how I build campaigns and shape content todayI believe the best campaigns strike a balance between insight and instinct, data and emotion. I’m still learning, still iterating—whether it’s exploring new AI tools, refining content strategy, or working with cross-functional teams to build brand narratives that resonate. Let’s connect—if you're into content strategy, media innovation, or just curious about what keeps audiences coming back.