Alisha Torres

Background

About Alisha Torres

I'm passionate about consumer insights. I get excited helping businesses understand their customers' wants and needs. Why? Because I'm a customer too - both at home and at work. By being in research and playing with data, I help clients understand customer motivations so they can do all the things we expect as consumers - to create the right products and services, and have them available where we want them. When it works, we're happy as consumers and successful in business. It's fun and exciting to be part of that narrative. Professional Profile Speak: I'm a seasoned Consumer Insights leader with full-cycle project management expertise. Versed in syndicated and custom research (quantitative and qualitative) that feed strategies for brand management, advertising effectiveness, customer satisfaction, consumer attitude and usage behavior, and public opinion polling. Experienced in U.S. domestic (general population, multicultural, age cohorts) and global initiatives. Specialties: Data/Research-Related Product Management, Survey Design, Data Analysis.