Alison Copeland

Background

About Alison Copeland

Story Spinner • Idea Wrangler • Verb Hurdler TL; DR: If your story sounds like a mouthful of marbles, I can help simplify it with strategy, ideas, and action. HOW I HELPFor nearly 15 years, professional service firms like Accenture, BDO Canada, and Foote, Cone & Belding (FCB), have trusted me to turn business complexity into stories that move people. I create journalism-grade content (the kind that people want to read) across articles, white papers, videos, social media, and more. I’m also a plain-spoken copywriter with a track record of making audiences call, click, and convert through sharp positioning and smart SEO.HOW I WORKI question, refine, rewrite, and shape ideas until they say exactly what you meant and land exactly how you hoped. A former boss once told me I had a rare ability: translating financial analysis into stories anyone could understand. I turned that ability into my specialty—crisp, human, actionable writing that makes complex subjects simple. Fintech, private REITs, enterprise tech, and everything in between.MY SPECIALTIES: Technical: RFPs, Pitch Decks, Case Studies Creative: Print, Outdoor, Broadcast Ads Retail: POS/POP, Product Packaging Digital: UI/UX, Banners, Landing Pages, Web, Video Content: Email, Blog Writing, Social Media, Press Releases Styles: AP, CP, Chicago CMS: Joomla, WordPress, Tilda MarTech: Marketo, Uberflip, FigmaNOW WHAT?Read on for select samples of my work below.