Alison Morrow

Background

About Alison Morrow

Innovative Edge (IE) are specialists in enhancing launch capabilities through inspiring, pragmatic and impactful solutions. With 14+ years collaborating on >100 brand launches, we have identified 4 core areas that drive the success of a launch; Plan, Platform, People and Project Management. • Plan captures the launch strategy, milestones, activities and associated KPIs • Platform socialises the Plans through dashboard and reports, enhancing alignment, collaboration and enabling confident decision making • People is ensuring that the cultural dimension and leadership is aligned to the ambition, so all are inspired, engaged and living a launch excellence mindset • Project Management ensures a meticulous and coordinated implementation of the agreed launch plan to deliver excellence Our sole purpose is to utilise all our experience and expertise to enhance these 4 areas across your organisation. Every client need is unique, as will be our approach. Working in partnership with you, we enhance your launch capabilities, helping you to achieve a true state of launch excellence. To best identify how we could help, contact us today and complete LEx Catalyst, an insightful survey that will assess your capabilities across these areas and benchmark you within the industry. It’s free and many others have taken significant value from the outputs. Find out more here.