Alison Nelson

Background

About Alison Nelson

Alison is a motivated, results-oriented sales and business development professional with over two decades of experience in sales, client acquisition, client/customer service, and business development. She is an energetic, creative problem-solver with excellent interpersonal and client-facing skills, and her genuine enthusiasm for helping clients succeed is infectious among the staff she manages. After many successful years in sales & account management at Microsoft she took time off to raise and support her 3 children, who now are now high-achieving professionals living in the DC area, NYC/Brooklyn, and Denver. Inspired to resume her career, she followed her passion for health & wellness into her next professional chapter, joining the founders of Cōpare and quickly rising to become Regional Manager, overseeing Copare's DC-area presence and leading key initiatives like their recent rebrand and acquisition and retention marketing efforts while ensuring Cōpare's high standards for coaching are consistent across all locations. At Cōpare, Alison manages a team of 25 health coaches and nutritionists, and is responsible for revenue growth, client acquisition, client success, and retention. She currently focuses on the development and implementation of high-leverage strategies that align with revenue goals, help promote brand awareness, and streamline operations. In her time at Cōpare, relevant initiatives have included: rebranding to Cōpare from the original EMP180 brand name, working extensively with agency partners on the brand identity, messaging evolution, website relaunch and rollout; implementing tech partners like Salesforce (CRM) and Podium (SMS) to improve customer touchpoints; launching an email program serviced through the Emma platform; and initiating a partner & referral strategy to recruit doctors, fitness centers, and food providers that offer a critical channel to building additional brand awareness and credibility with clients. Having worked at large corporations like Microsoft and at start-ups, Alison possesses organizational awareness, resilience, a keen sense of humor, and an ability to "roll up her sleeves" and jump into the trenches with her staff. She enjoys staying close to the client experience, and despite her current senior role, maintains several long-term client relationships personally. Outside of work, Alison practices what she preaches: she stays active through hiking, running, and HIIT/weight lifting, reads extensively about holistic wellness and longevity research and is an avid podcast listener.