Alison Packer

Background

About Alison Packer

I am a highly skilled, energetic and results-focused marketing and communications professional experienced in Strategic Planning and Execution, Marketing Management, Communications and Engagement, Project Management, Content Development, Event Management, Networking and Relationship Management. In an environment with constantly changing demands, I stand among professionals who drive the progress of continuous improvement by utilising superior communicational skills and effective marketing management. With experience spanning over 19 years, I have a broad depth of knowledge and expertise in marketing and communications within the professional services and investment banking sectors. I am a mature-minded business professional, with a passion for operationalising strategy and leveraging talent and technology, to enhance both people and business culture. As a creative and strategic thinker, I thrive on being an integral part of planning and direction setting to improve processes; drive performance and growth, achieve positive results and ensure continued success. I am highly recognised as being a results-focused communicator who continually delivers intelligent marketing campaigns and events, building brand awareness to increase acquisition, improve customer retention, and grow market share. I am articulate, pragmatic, commercially-minded, analytical and solutions-focused, with exceptional drive and enthusiasm. My years of experience in collaborating with stakeholders at every level have improved my natural interpersonal and leadership skills, further enabling me to empower and reinvigorate teams in achieving organisational objectives and generating ideas for continuous improvement and business development.