Alison Rodgers
Senior Crm Manager at Brother Canada
Based in Montreal, Canada
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Seniority
Manager
Department
Advertising & Marketing
Location
Montreal
Industry
Computers and Electronics Manufacturing
Company size
166
Contact information
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a•••••••@brother.ca
Phone
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Background
About Alison Rodgers
Marketing, Digital Marketing and Customer Acquisition and Engagement professional with 20 years experience. Passionate about the Customer Journey, leading successful customer centric marketing strategies that drive customer engagement and retention. Strong business acumen, and solid track record in business development, building strategies for integrated online marketing campaigns. Strategic thinker that leverages customer insights, digital trends and analytics to create effective marketing strategies and positive ROIs. Strong comprehension of ecommerce business, email marketing and CRM. Experience in SEO, SEM, Display Advertising, Social Media, CSEs and Affiliate Marketing. Experienced interpersonal, relationship-building and communication skills; ability to work in fast-paced team environments; conscientious, highly focused work ethic. Specialties- Customer Acquisition & Retention Strategies - Digital Marketing - Traditional Marketing - Customer Experience Strategies - Cross/Multi/Omni-Channel Strategies - Affiliate Marketing - Ecommerce Strategies - Analytics - Search Marketing (SEO/SEM/SMO)- Social Media Marketing - Brand Advertising - Mobile - Loyalty Programs
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