Alison Sinclair

Background

About Alison Sinclair

I enable rapid, profitable scale and growth in competitive markets by building and leading marketing functions, marketing strategies and channel/partner programs that drive impact at a national level. Importantly, I bring a clear sense of urgency and strong commerciality to marketing leadership. Customer-led and insights-driven, I use research and data to develop sound business plans, confidently defining strategic pathways in often untested environments. Combining an appreciation for structure with an openness to explore innovation, I am agile enough to help organisations pivot and change, but stay true to core brand goals. This is complemented by a core strength translating strategy into results through the set-up of new operational capabilities (including call centre teams and standard operating procedures). Shown most clearly over the last decade with AIA Australia, I have set-up and mobilised major channel partnerships and white label programs, in addition to leading major initiatives such as the launch of AIA Health, the first ever D2C insurance offering under the AIA brand in Australia. Underpinned by strong organisational leadership skills, in particular, the ability to lead with influence and impact indirectly, I bring people together to drive results. I translate product and service propositions into meaningful consumer propositions that not only engage customers, but inspire connection, engagement and action. It is my personal mission to always start from ‘yes’, prioritising challenge and open communication to develop solutions with lasting impact.