Alistair Buckle

Background

About Alistair Buckle

Head of Marketing at Kura, the UK’s leading SaaS shared transport provider, bringing safer, greener, smarter transport and software to education and corporate sectors. Background is international, multi-channel digital and data marketing specialising in helping businesses drive fast revenue growth, inject challenger brand thinking or monetise digital technology. Previously helped build easyJet into a £1bn online business over 5 years, launched RCI Bank, a new fintech, and ran a digital change consultancy. Specialties: digital marketing, customer acquisition, brand positioning, advertising, consumer PR, SEM, SEO, PPC, social media marketing, content marketing, subscriptions, social community, customer retention, CRM, loyalty, innovation, NPD, new product management, change management, supplier appointment and review, project management, media buying, digital marketing, pan European team leadership, brand strategy, strategic thinking, troubleshooting, staff communication, B2C marketing, B2B, fintech, martech, proptech, multi-channel, digital transformation, mobile, travel, retail, automotive, financial services, fmcg, insurance, project management, brand management, data analytics, marketing automation, demand generation, product strategy, D2C, SaaS, software as a service, mobility, MaaS