Alistair Roberts

Background

About Alistair Roberts

I’m an SEO Strategist and Growth Marketer with over 20 years of experience delivering high-impact organic growth and multichannel marketing campaigns for service-based and eCommerce businesses.My approach is built on a foundation of structured problem-solving and strategic thinking, developed during my time at PwC, where I led cross-functional consulting projects across strategy, operations, and performance improvement for ASX-listed and large private companies. That experience continues to inform the way I approach enterprise-level digital marketing—balancing deep analysis with practical implementation and strong stakeholder collaboration.I have a genuine love for solving complex problems, uncovering new insights, and discovering strategic or tactical breakthroughs that move the needle for clients. My creativity is expressed through finding innovative approaches to big challenges, and I’m driven by a desire to create large-scale, positive change.AI search represents the next frontier in how consumers discover and interact with brands. I believe success in this space depends on blending creativity with rigorous, data-led decision-making—identifying high-leverage opportunities, testing hypotheses, and iterating quickly to drive growth.Core competencies:• SEO Strategy Development and Execution• Optimisation for AI Search Platforms (SearchGPT, Gemini, Perplexity)• Technical SEO, Structured Data, Site Architecture• Keyword Research, Search Opportunity Mapping & Forecasting• Content Analysis, Planning & Implementation (Transactional & Informational)• Strategic Growth Planning for Enterprise & eCommerce• International SEO Experience• SEO Website Migration Planning• Cross-functional Collaboration (Content, Dev, Product, Analytics)• Tools: GA4, GSC, SEMrush, Ahrefs, Screaming Frog, Shopify Plus, etc.I’ve worked across Australian, NZ, US and UK markets, supporting start-ups, enterprise brands, and eCommerce retailers through transformational change. Across every project, my goal remains the same: deliver smart, scalable strategies that create meaningful business outcomes.