Alivia Waldron

Background

About Alivia Waldron

I’m an Associate Campaign Manager with a background in social media and content strategy, bringing a full-funnel perspective to digital marketing. I specialize in executing and optimizing multi-channel campaigns across display, video, and podcast, managing everything from setup and trafficking to reporting and performance optimization.Before transitioning into campaign management, I built experience in social media strategy and content development—an influence that continues to shape how I approach campaigns today. I combine creative thinking with data-driven insights, regularly analyzing performance and market trends to identify opportunities and improve results.In my current role, I also explore opportunities to leverage AI to enhance campaign performance, streamline workflows, and uncover deeper insights. Through stretch projects and day-to-day execution, I’ve developed a strong interest in how AI can be applied across campaign management—from optimization and reporting to content and strategic decision-making—and I’m always looking for ways to integrate new tools and technologies into my work.I enjoy working cross-functionally, digging into the details, and turning insights into actionable strategies that drive engagement and campaign success. Always eager to learn and adapt, I am passionate about bridging the gap between analytics and storytelling to drive meaningful results. Colleagues describe me as driven, adaptable, strategic, reliable, and proactive. I pride myself on bringing creativity and strategy to every project, aligned with meeting goals, staying ahead of trends, and crafting engaging digital experiences.