Alla Duarte

Background

About Alla Duarte

Seasoned marketing professional with a passion for strategy, content & creative. I help brands bridge the gap between innovation & performance by creating forward-thinking, data and research insights driven programs. Approaching all facets of marketing though a holistic lens, I strive to deliver goal-oriented, consumer centric strategies that drive results. With over ten years of proven experience, I have honed my marketing/advertising expertise through my time on both the client and agency side, working for B2C and B2B brands. Known for being an out-of-the-box thinker who brings a strategic and integrated approach to all marketing plans and activities, I specialize in leveraging both my analytical/results-driven capabilities and my creative strengths. Specialties include: • Global Marketing Strategy: Brand, Go-to-market (GTM)/Product launch, Advertising/Media, Omnichannel, Influencer, PR/Seeding, Portfolio planning, Research & Insights, Partnerships, Communications & Content • Digital Marketing: Display/Mobile Media, Retargeting, Programmatic/DMP/CRM, Digital Video, Social Media (paid & organic), SEM, Digital Out-of-home • Content Marketing: Strategy & Development, Influencer marketing, Communications planning • Creative: Strategy & Development Computer Skills: Microsoft Suite (Word, Outlook, Excel, PowerPoint, Note), Netview, Comscore,@Plan, eMarketer, AdRelevance, DoubleClick, Google Analytics, Google AdWords, Adobe (Photoshop, Illustrator), Fireworks, Lotus Notes, Kantar, Moat, WordPress, Episerver Languages: Fluent in Russian, and Proficient in Spanish Strengths: Keen Attention to Detail, Team Leadership & Collaboration, Clear/Concise Oral & Written Communication, Strong Organization & Time Management, Wide Array of Creativity, and Quick at Adapting to New Technology