Allan van Breukelen

Background

About Allan van Breukelen

I am strategic, creative and innovative. I believe the only way to create sustainable business value is to understand customers deeply and create value for them. I thrive working with purpose-driven individuals and businesses who share this belief. I have ten years of customer-focused experience across management consulting, retail strategy, brand building and category management. Currently I am a Senior Strategy Manager at Endeavour Group, where I have developed a business-wide customer strategy, led creation of a strategy to engage premium customers, defined a strategy to accelerate ecommerce across multiple brands, including developing and testing new store format and ecommerce propositions. Prior to this, I was a Management Consultant at BCG for three years where I gained extensive experience in business and customer strategy across Australia, France and Denmark. During this time, I supported retail, consumer, travel and banking clients create and capture value through strategy, customer experience, loyalty and operations projects. Before joining BCG, I spent three and a half years in marketing and category management roles at Unilever, and gained experience in advertising strategy and marketing consultancy.