Allegra Friesen

Background

About Allegra Friesen

I'm a passionate and energetic sales professional on the Salesforce ProServ team, where I get to do what I love every day—connect with people. Our team helps Financial Services institutions unlock the full power of Salesforce and turn strategy into impact. Leading with a consultative approach rooted in authenticity and partnership, I work closely with clients to ensure they're not just implementing Salesforce, but realizing real, measurable value. Whether it’s transforming customer experiences, optimizing operations, or accelerating digital innovation, let’s chat. My purpose in life is to positively impact the lives and careers of my community. I’ve always been someone to dream big, and help others do the same. Outside of the office, you can find me playing in rainy Vancouver. I’m likely on the soccer pitch, diving in the ocean, playing at the beach with my family, on my road bike, or enjoying a pint with friends.