Allen Mercado

Background

About Allen Mercado

As a Market Manager at Altos Planos Collective, I oversee the Florida and Latin America markets for both on and off-premise channels, where I design and implement strategic plans to drive mutual growth for the company and its customers. I have been in this role for over two years, and I have more than eight years of experience in the beverage industry, working with global and regional brands such as Heineken and Modelo. My core competencies include account management, customer marketing, business development, and project management, with a bilingual (English and Spanish) and multicultural background. I have a proven track record of solving problems, managing distributors and customer relations, and achieving sales targets with a strong analytical background. I have also obtained multiple certifications in online marketing and SEO, which enable me to leverage digital tools and platforms to optimize customer engagement and retention. My mission is to identify and capitalize on new growth opportunities through market analysis and innovation.