Allen Watts

Background

About Allen Watts

40 years experience in consultative selling, sales, product and marketing management. Highly skilled in all aspects of printing industry such as product production, sales and business management as well as extensive experience as print management and print procurement manager. Since 1989 I have been involved in the creation and implementation of simple to very complex Customized Distributed Marketing Communication Platforms with direct mail targeting capabilities as well as automated multi-channel delivery and deployment configurations. Have assisted 100's of customers all over the US achieve superior results with direct mail campaigns utilizing simple personalization to complex variable data direct mail marketing programs which utilize PURLs and QR codes. Extensive experience with mail list acquistion and data mining. Since 1992 I have created custom CRM appilcations as well as implemented customized CRM applications and platforms such as SalesLogix, Telemagic, and SalesForce. Specialties: Helping professional sales people achive their full potential, Consultive Selling, Helping customers streamline their processes, with an eye to saving them time and $ while assisting them to increasing sales, Print Acquistion Process Improvement, print production/production management, printing equipment acquisition, business management