Alli Farrell

Background

About Alli Farrell

An effective executive with 20+ years of experience in marketing, publicity, and communications. An inspirational leader dedicated to cross-divisional communication to ensure maximum effectiveness. Superb ability to exceed client/customer satisfaction through innovative, relevant, and localized campaigns and creative promotions across all media with a focus on digital. Talented in the area of soft skills, building strong connections with clients, vendors, and internal teams. Skilled negotiator ensuring the proper management of budgets and timelines. Ability to break down and understand big data and apply findings to create effective strategies. A key contributor to sales strategy and process, delivering significant growth of overall budget year-on-year. International - having lived and worked across many countries, I possess a vast international network. Innovative thinker who continually improves organizational structures, workflows, and processes to maximize impact. Experienced writer with a unique tone and voice. Ability to unravel complex and challenging topics. Adept at influencing - confidently able to build credibility and gain a seat at the table with partners, peers, and business heads. Corporate savvy works well under pressure.