Allie Lessard

Background

About Allie Lessard

I don’t do corporate fluff. I help brands show up online in clear, authentic, and compelling ways. With 15+ years in brand content strategy, social and event marketing, and channel marketing, I help brands grow by showing up like real people through high-impact B2B and B2C content that builds trust, drives connection, and sparks engagement. My career path hasn’t been traditional, but it’s been anything but boring. During the pandemic, my husband and I renovated a 1981 fiberglass camper and hit the road with our rescue dogs, living and working remotely across the West. I held down a full-time marketing role the entire time, strengthening my ability to lead projects, juggle competing priorities, and keep content delivery on track in constantly changing environments. I specialize in building strategy that moves people, both online and in real life. Whether it's social copy that resonates or event experiences that leave a lasting impression, I focus on the details that drive measurable results. I have a strong track record of managing social accounts, leading cross-functional projects, and delivering measurable results, all grounded in a deep understanding of audience behavior and industry trends. I’m Jasper AI certified and fluent in tools that support content creation, SEO, and analytics. I see AI as a way to scale smart, human-first marketing. It’s the strategist behind the tool that makes the message land. Learning I have ADHD helped me understand how I work best. It sharpened my instincts as a communicator and made me a more intentional, flexible marketer. Outside of work: desert sunsets, paddle boarding with my husband and our three rescue dogs, local beer, and baseball. Basically, my love language.