Allie Roche

Background

About Allie Roche

Digital marketing & strategy storyteller, people manager, and TV superfan with emphasis in entertainment. Over my career I have: 10+ years experience leading digital/social marketing teams and 360 strategy development 100+ campaigns and activations for film and TV series, entertainment brands, retail products, toy brands, and CPG. 250+ decks/presentations for marketing strategy, social strategy, new business proposals, audience research, and cultural trends. Entertainment digital campaigns on which I've worked include: The Batman, Mortal Kombat 1, Oppenheimer, NOPE, Dungeons & Dragons, The Peripheral, The Sex Lives of College Girls, White Lotus, Prehistoric Planet, the Netflix Docs, Vivo, Trollhunters: Rise of the Titans, Cruella, Godzilla vs Kong, HBO Max brand, Peacock Brand, Amazon Prime Studios Brand, Tiger King (S1 & 2), The Chef Show, TNT's I Am the Night, Rogue One, Office Christmas Party, Star Trek Beyond, Gone Girl, Marvel Studios, Bad Moms, Lego Batman, The Secret Life of Pets, and so very much more. Brands include: HBO Max, Prime Video, Peacock, Fortnite, Disney Jr, Dolby Cinema, American Girl, Mattel, Topic, Nick Jr, GNC, IKEA, and more. Ask me about how years of performing improv make me a better strategist, manager, and marketer in addition to being a huge n e r d. And then if you *really* want to hear me talk, ask me why I think (nay, KNOW) Parenthood is the best TV show ever written.