Allisa Castro
Media Associate at Icon International, Inc
Based in Fort Lauderdale, United States
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Seniority
Staff
Department
Advertising & Marketing
Location
Fort Lauderdale
Industry
Financial Services
Company size
499
Contact information
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a•••••••@iconinternational.com
Phone
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Background
About Allisa Castro
I’m an insights professional passionate about understanding what drives people’s decisions. With a background in sociocultural anthropology and marketing, I have a love for all things human behavior. I’m currently pursuing a Master’s in Market Research and Consumer Behavior at IE Business School, where I focus on translating human insight into strategies that help companies truly connect with people. Having lived, studied, and worked across MENA, Europe and North America, I apply a global lens to everything I do. My experience spans across mixed methods research, media tracking, data analysis, and strategic communications.I look forward to growing in analytical roles where curiosity meets meaningful impact!
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