Allison Alexander

Background

About Allison Alexander

I am a creative-minded SEO copywriter and digital marketer with a passion for writing engaging and targeted website content, landing pages, case studies, blog content, email automation, and social media for diverse clients and brands. A natural “quick study,” my literary voice can seamlessly adapt to suit professional, elegant, technical, humorous, quirky, or heartwarming brand personas. Detail-oriented by nature, I take an immersive approach to learning by asking the right questions to ensure a foundation for success. My area of focus includes developing content strategies and SEO-optimized content for animal welfare groups, nonprofits, healthcare enterprises, retail products, and other professional services. I have applied project experience in keyword research, technical website audits, and developing SEO strategies to increase a brand’s visibility on Google. Other experience includes writing eCommerce product descriptions, eBooks, meta tags, performing A/B testing, project management, administrative support, and customer service. I am also a wildlife, street, and product photographer and I adore animals and travel. I am knowledgeable in a number of design, marketing, and project management tools and software, including: Adobe Acrobat Pro, Adobe Illustrator, Adobe Lightroom CC, Adobe Photoshop, Canva Asana Google Workspace MS Excel Office 365 Google Search Console SEMrush Screaming Frog Hootsuite Buffer