Allison Arnzen

Background

About Allison Arnzen

Marketing professional experienced in leading end-to-end brand and campaign strategy for mission-driven organizations. My expertise spans digital and traditional marketing, including website and Amazon content, social media management, email marketing, influencer partnerships, copywriting, and creative direction. I have successfully guided cross-functional initiatives such as brand refreshes, product launches, packaging and collateral design, and large-scale photoshoots. With a strong ability to balance strategy and execution, I excel at strengthening brand identity, building community engagement, and driving measurable growth. My background also includes managing external creative teams, leading cross-brand collaborations, and developing marketing materials that resonate across retail, digital, and trade channels. In addition to my professional role, I serve as Marketing Chair for B Local San Diego, where I lead communications strategy, newsletters, social media, and website management to amplify the stories and impact of our local B Corp community. Drawing on diverse experience in industries ranging from fashion to wellness, I bring a creative, mindful, and people-and-planet-first perspective to every project.