Allison Conn

Background

About Allison Conn

Data-driven Digital Marketing and Web Analytics leader passionate about turning data into actionable insights, cross-functional team collaboration, and driving measurable growth. Bringing 10 years of experience leading digital marketing strategy, web analytics, and ROI-focused advertising initiatives across Paid Search, SEO, Conversion Rate Optimization (CRO), and Internal Site Search. Currently leading a team of specialists and collaborating with executive leadership to drive measurable business outcomes. From opitimizing ROAS, channel acquisition, and improving website conversion rate, my focus is on translating complex performance into clear actionable strategies that fuel growth. I’ve built and managed cross-channel campaigns spanning Google, Meta, Microsoft, Amazon, and Reddit, as well as supported brand launches, A/B testing, and SEO initiatives. My expertise lies in connecting the dots between analytics, creative, and customer behavior—ensuring every decision is backed by insight and aligned to business goals. Whether I'm building a marketing funnel from the ground up or fine-tuning the details of a high-performing campaign, I thrive in fast-paced environments where curiosity, experimentation, and continuous improvement are encouraged.