Allison Duffee
Adjunct Instructor - Brand Management & Strategic Communications at Vcu Brandcenter
Based in Manakin Sabot, United States
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Seniority
Other
Department
Other
Location
Manakin Sabot
Industry
Higher Education
Company size
327
Contact information
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a•••••••@brandcenter.vcu.edu
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Background
About Allison Duffee
I’m a strategic marketing executive and transformation consultant with 20+ years of experience working with global financial institutions, regional banks, and fintechs to modernize marketing, deepen customer insight, and drive growth. At Capco, I lead client engagements that span global brand strategy, go-to-market planning, customer research, and operating model design. Whether guiding a regional credit union into new markets or helping an asset manager close personalization gaps, I focus on creating clear, actionable roadmaps that align teams and deliver results. Before consulting, I led high-impact marketing teams at Capital One and CarLotz—where I built lifecycle strategies, launched new acquisition channels, and implemented advanced analytics to increase engagement. I’m passionate about helping companies simplify complexity and unlock value through smarter marketing, stronger teams, and deeper customer understanding.
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