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Allison Goodwin

Senior Director, Integrated Media at Continuum Clinical, A Spectrum Science Company

Based in Palm Beach Gardens, United States

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Seniority

Director

Department

Advertising & Marketing

Location

Palm Beach Gardens

Industry

Marketing Services

Company size

97

Contact information

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Email

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a•••••••@continuumclinical.com

Phone

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Background

About Allison Goodwin

With over two decades of experience in the dynamic realm of media and marketing, I have had the privilege of shaping impactful campaigns for 7 of the top 10 global pharmaceutical companies. My career is marked by a proven track record in effectively connecting with patients and driving clinical trial enrollment through strategic planning, precise execution, and exceptional client service. Multi-Faceted Marketing Expertise: Adept at developing integrated campaigns across digital, traditional media, and advocacy outreach for healthcare, brand, and shopper marketing clients. Proven Record of Success: Demonstrated ability to surpass goals and expectations, as evidenced by achieving 104% of enrollment target, three weeks ahead of schedule, and 38% under budget. Digital Campaign Management: Proficient in overseeing digital campaigns and conducting in-depth analytics analysis to optimize performance and maximize impact.

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