Allison Hertzberg

Background

About Allison Hertzberg

Passionate and experienced marketing professional, with a background in digital promotions, marketing brand strategy, social media, content development and event production. Throughout my years working in the financial, fashion, beauty and publishing industries, I have gained marketing, art direction, event production, and content strategy experience. I have strong analytical skills that are balanced by an eye for style and a creative mind. I get excited by ideas, new technology and creative solutions. I am also the owner and founder of a small successful jewelry business where I sell my handmade designs to boutiques throughout the U.S, as well on my ecommerce website, that I built. Through this venture I have gotten further experience building an ecommerce site, promoting product through social media, sourcing vendors, budgeting and making connections with influential blogs, stylists and magazines. I also analyze my ecommerce site’s metrics and remerchandise the website accordingly. Specialties: marketing, copywriting, social media, digital promotions/strategy, art direction, merchandising, event production, creative thinking, proposal writing, negotiation, vendor management, buying, apparel & accessories production, direct selling, branding, small business management, public relations/pitching, vendor relations, accessories design, ecommerce, SEO, user experience, CRM and SEM, corporate communications, community management, influencer marketing