Allison Koenigbauer

Background

About Allison Koenigbauer

I am a Sr. Program Manager at the American Red Cross, with over 15 years of experience in marketing and public relations for non-profits. My passion is to create and deliver effective and engaging fundraising strategies and resources that support the humanitarian mission and vision of the organization. In my current role, I oversee the development and implementation of training and brand materials for fundraising staff and volunteers across the country, ensuring consistency, quality, and impact. I am a trusted training facilitator and generate results from those I educate. I have a proven track record of generating marketing solutions and creative ideas to increase revenue and brand awareness for humanitarian causes. I have managed and supported various campaigns and projects, such as the Field Direct Fundraising Program, the Giving Day, and the Disaster Responder Program, reaching millions of donors and supporters. I am also a seasoned spokesperson, comfortable in all situations, from speaking live in front of media to general public speaking engagements. I thrive on collaborating with diverse teams and stakeholders, and empowering them with the skills and tools they need to succeed.