Allison Miceli

Background

About Allison Miceli

Career Highlights • 12+ years of experience at the intersection of entertainment, culture & breakthrough content. • A trifecta of industry experience leading North American and global teams for creative agencies, client brand teams and leading entertainment platforms. • Developed brand strategies + campaigns for CPG, Finance, Luxury Retail, Sports & Travel. • Built & led the North American Creative Agency Servicing model at TikTok, providing education & support to 200+ agencies over two years, resulting in $20M+ incremental revenue for the business. • Developed a global partnership program for Cannes 2024, securing 40+ speaking engagements for TikTok, while leading a team of global XFN partners to program activations. • Experience building B2B2C programs & managing teams up + across to drive impact at scale. • 2024 Marketing Academy Scholar & Canadian Marketing Association Sponsorship Council. Allison is a Canadian brand builder and results-driven marketer, who has spent her career developing breakthrough campaigns for iconic Canadian brands that have driven impact across the country and around the world. She has led integrated and digital marketing programs as the agency partner for brands including TD, Tim Hortons, Sport Chek, lululemon and Canada Goose. Allison is known as a trusted client partner who drives results for her clients and inspires her creative partners to develop breakthrough work. Brands she has worked with: Anheuser-Busch InBev (Michelob ULTRA, Budweiser and Stella Artois), Bioré, Canada Goose, Dollar Shave Club, Flair Airlines, Holt Renfrew, IKEA Canada, lululemon, The Italian Trade Association, Maple Leaf Sports & Entertainment (MLSE), Mark's Work Warehouse, Sephora Canada, Sport Chek, TD Bank (Canada & US), Tim Hortons, Unilever and Vanguard.