Allison Nick

Background

About Allison Nick

You’ve heard the jokes that every Gen Z wants to work in social media. And if you believe what you hear, you may think that makes me a cliché. But a generational connection does not mean that all social media managers are the same. I originally started my time at Bradley University as a Journalism Major before adding on a B.S. in Marketing with a Social Media Concentration. Deciding to pursue marketing opened up multiple doors for me including roles as a Student Marketing Representative for Bradley Athletics, a Game Day Intern for the Peoria Rivermen, and a Marketing Intern for Pekin Insurance. I was also able to combine my degrees to bring Her Campus to Bradley - an online magazine targeted toward the female college student demographic. While I had already declared a social media concentration, Her Campus was where my love for social media truly developed. I was able to see the power of a great strategy play out from the other side of the screen and decided to dive into a full-time pursuit. Now, I am currently working as a Social Media Coordinator for Swag Golf. My path may seem random to an outsider but I am strong believer that every experience, including every “no,” gets you to where you were meant to be - even if that's being another Gen Z on the internet.