Allison Phillips

Background

About Allison Phillips

I’m a marketing professional with over 6 years of experience bringing together creativity, data, and strategy to deliver meaningful results across both B2B and B2C industries. Currently, I serve as Marketing Manager (PIM/MDM) at KELTEC, where I lead product content and data initiatives that support our e-commerce and distributor channels. My work includes standardizing product categorization, managing the full master data lifecycle, and ensuring our product information is accurate, consistent, and optimized for customer-facing platforms. I also manage MDM tools and collaborate closely with cross-functional teams and external partners to support scalable content development and strong data quality. Previously, I was an Associate Segment Marketing Manager at Moen, where I developed and executed marketing initiatives to enhance customer experiences and build strong brand connections. I co-led the creation of Club Moen, an engagement platform for professional installers and plumbers, and oversaw our showroom consultant loyalty program, Cash Flow Rewards. Before that, I led brand campaigns at Romeo’s Pizza Franchise, LLC, driving engagement and franchise growth through creative strategy and execution. I’m passionate about blending storytelling, design, and data to build marketing that resonates. Let’s connect and explore how we can create something meaningful together.