Allison Roger

Background

About Allison Roger

Accomplished creative leader and strategic storyteller with a clear vision and 20+ years of working cross-functionally to help the world’s top brands find the intersection between function and aspiration to disrupt the status quo and positively impact the world. • Served as a founding member of Converse’s in-house Brand Design team — playing a key role in defining the brand’s voice, shaping strategic narratives, and writing thousands of pieces of original content to transform Converse into a passion brand that slingshot the business from $800M to $3B. • As part of Meta Central Social Impact, led content design teams to amplify the positive, real-world impact of technology — designing sentiment-moving product experiences via a big bet new venture (Meta BrandX), and facilitating business-critical content strategies for transparency with top academics, researchers and policy makers (Public Interest Products). • Led landmark design firm Hornall Anderson’s Brand Studio (and later Sid Lee’s) — weaving together complex client needs, market dynamics, consumer insights and human-centered concepts to position brands like Alaska Airlines, University of Washington, Fred Hutch, REI and 98point6 for lasting relevance and success. • Developed narratives for critical global inflection points and moments in time, notably the Obama Presidential Library, the Montreal Holocaust Museum, and a UN speech on modern-day slavery. • Drove special projects for elite clients across the arts, philanthropy and early-stage investments/ventures. AREAS OF EXPERTISE: BRAND STRATEGY & DESIGN THINKING Positioning & IdentityNarrative DevelopmentSystems & FrameworksStrategic PartnershipsWorkshopping CREATIVE DEVELOPMENT ConceptingNamingIdentities & SystemsCampaign & Content StrategiesBrand StorytellingCX/UX DATA-ORIENTED DECISION MAKING Market Research & AnalysisStrategic InsightsData VisualizationCreative Testing ORGANIZATION BUILDING Business, Product & Opportunity DevelopmentFunction, Process & Culture OptimizationRemoving Organizational Barriers CROSS-FUNCTIONAL TEAM LEADERSHIP Team BuildingTalent MentoringExecutive AdvisoryNavigating & Optimizing Matrixed Organizations CREATIVE PORTFOLIO: allisonroger.com