Allison West

Background

About Allison West

I provide insight-driven solutions and strategic creative support for brands including Skechers, Los Cabos Tourism, Atlanta Convention & Visitors Bureau, Nike, Gildan, Reckitt-Benckiser, Big Lots, Mondelez, Home Chef, and Sabra. My core competencies include marketing and branding development and communications, social media marketing, campaign development, and brand strategy. I have a MBA from Northwestern University with majors in Management, Marketing, and Innovation and Entrepreneurship. I also received certification from the Data Science Boot Camp at Northwestern, where I learned how to use data to inform and optimize strategic decisions. My mission is to help brands connect with their audiences and create meaningful experiences that drive growth and value. I am particularly passionate about inclusive marketing and branding that takes an empathetic, human-centric approach to communicating with diverse audiences.