Ally McDermid
Founder & Chair at Norrie Disease Foundation Australia
Based in Perth, Australia
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Seniority
C-Team
Department
General Business & Management
Location
Perth
Industry
Non-profit Organizations
Company size
1 to 10
Contact information
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a•••••••@norriedisease.org.au
Phone
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Background
About Ally McDermid
Consulting on data, technology and cultural change to bring about data-driven decision making. I take pride in what I do and work hard to maintain a broad range of skills. My inquisitive nature has allowed me to bridge the gap between digital analytics and business intelligence. My background as a web developer gave me a strong set of technical skills and an understanding of information architecture that I now employ to good use in data, from extraction to visualisation.I got into data because it helps me win arguments.For digital analytics I use- Google Analytics- Adobe Analytics- Sitecore Experience Analytics (including my own custom data layer integration method)For web optimisation and personalisation I use- Google Optimise- Adobe Target- Sitecore Experience EditorFor data visualisation I use- Tableau- Power BI- Google Data StudioSalesforce Data Analyst - Trailhead -> https://trailblazer.me/id/allymcdermid
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