Allyson Ayers

Background

About Allyson Ayers

As one of the first 50 employees at a company that scaled to I've solved the alignment challenges that break most growing organizations. I build communication systems and scalable processes that preserve culture and accelerate execution. I work at the intersection of internal communications, marketing strategy, and employee experience, translating complexity into clear, cross-functional action. Top achievements: Sustained 80%+ Belonging Index scores (fairness, communication, inclusion, and community) through internal storytelling and experience-driven comms. Increased YOY orders from high-value customers (+2%) and overall AOV (+2.5%) by leading integrated marketing + sales enablement, generating $1M in new business with refreshed pitch materials. Directed an ESP migration (Oracle Responsys → Klaviyo) that cut unsubscribes by 43%, boosted saved designs by 27%, reduced per-message cost by 64%, and scaled volume by 300%+. I help solve the challenge of keeping teams aligned and moving in the same direction—especially during moments of growth and change. I translate complex leadership vision into clear execution plans, manage the human side of change to preserve productivity and talent, and create systems that reduce chaos while strengthening culture. Core strengths include: Strategic Communications · Internal Communications · Executive Messaging · Leadership Communication · Organizational Change Strategic Enablement · Go-to-Market (GTM) Strategy · Content Development · Project Management · Operational Rigor · Change Management · Cross-functional Collaboration Product Marketing · Lifecycle Marketing · CRM Optimization · Email Marketing · Campaign Strategy · Audience Segmentation · Channel Performance Multichannel Strategy · Campaign Analytics · A/B Testing · Performance Optimization Employee Experience · DEIB Strategy · Culture Activation · People Operations Tools: Monday.com · Canva · Klaviyo · Zoom · Slack Industries: Ecommerce · Retail · Mission-Driven Orgs · Remote & Hybrid Workforces My experience spans internal communications, employee experience, marketing strategy, building scalable frameworks and change processes that create clarity, lift performance, and make change work for people. I've partnered with senior leaders to move teams from strategy to execution. Outside of work, you’ll find me deep in a good book, treasure hunting at a thrift store, or chasing after my very energetic red heeler. Let’s connect, especially if you want to swap ideas about messaging strategy, inclusive leadership, or just making work better for humans.