Allyson Jansen

Background

About Allyson Jansen

I’m an experienced content marketing director and digital strategist, with a proven track record in leading successful B2B and B2C digital marketing campaigns. My expertise encompasses comprehensive planning and execution that drive measurable results. Currently, as Marketing Strategist at Weaving Influence, I spearhead digital marketing strategies, focusing on enhancing the online presence for authors and thought leaders, particularly in social media realms. My role extends to crafting tailored content that resonates with each client’s unique brand and their target audience. Additionally, I continuously analyze performance metrics to identify and implement strategic pivots, ensuring alignment with our clients’ overarching goals. As the former Director of Content Marketing at Concentrek, I guided the content team in devising and implementing strategies across diverse industries, including medical technology, SaaS, automotive, and higher education. Our aim was to bolster our clients’ digital footprints, encompassing both web and social platforms, and to forge strong connections with audiences through optimized content distribution and consistent community engagement. Additionally, I led our paid social media advertising efforts, providing expert advice on campaign placements and creative direction. In every role, my focus has been on driving growth and engagement through innovative and targeted marketing strategies. Connect with me to continue the conversation around digital marketing!