Alsie L.

Background

About Alsie L.

I lead marketing at Dune — one of the most trusted onchain data platforms in crypto, serving teams across institutional finance, blockchain protocols, and the global developer ecosystem. Eight years in tech and digital asset marketing. Exclusively web3 since 2019. I've built marketing functions from zero across brand, product, growth, content, events, and PR — and scaled them through every major market cycle. At Dune, I've touched virtually every product line, partnership, and major milestone. My scope spans institutional enterprise marketing, developer product launches, in-depth industry reports, global event production, and a complete company rebrand. Most recently, I led the production of the Dune × Visa Local Stablecoin Report — the most comprehensive analysis of non-USD stablecoins published to date, covering 200+ stablecoins across 20+ fiat currencies. What I focus on- Institutional and enterprise GTM for onchain data products- Data-led research and report production at scale (partnered with Visa, Artemis, Steakhouse Financial, Keyrock, and 100+ protocols)- Developer product marketing: APIs, data connectors, and blockchain infrastructure- Brand, PR, and executive visibility in the digital assets space- Full-cycle event production across DuneCon and major industry conferences My approach is organic-first and insight-driven. I treat budget as a lever, default to earned channels, and hold a high bar for creative quality. Comfortable in ambiguity, early-stage environments, and cross-functional teams across APAC, EMEA, and the Americas.