Alvaro Suarez

Background

About Alvaro Suarez

I am a professional of the advertising and marketing industry with emphasis in the media performance and data analysis - Off and Online. My role is to optimize the communication and marketing investments of the brands through negotiation, technology and a profound knowledge of the consumer and the contact points with the media. Since 2006 I manage the Media Agency CARAT in Uruguay (Top 5 in the country) and the Digital Agency iProspect, both belonging to the Dentsu present in 100 countries around the world. Since 2008 I am also Director of Performance & Data Analyst I have led, and lead today, high performance teams for: General Motors, Diageo, Adidas, P&G, Beiersdorf, Telefónica, Movistar, Mercado Libre, OLX, Garoto, Splenda, Philips, Mattel, Mentos, Burger King, Grupo Sebamar, among others. I manage their budgets with a strong focus on quantitative and qualitative (hard savings /soft savings/performance) which have a 90%, or more, in the services levels of approval. I have been working for more than 25 years in comprehensive media, and digital agencies (Suárez & Clavera), and networks (D'Arcy, Dentsu). I have been Manager of Administration and Finances, Buying Manager and Commercial, Director of Media and Director of Regional Hub. I have received training in Communication, Marketing, Sales, Leadership and Economy in Uruguay, USA, LATAM and Europe. I have a vast experience in pricing, trading, bidding and pitches. Some achievements: Adidas: Carat Uruguay obtained best world qualification. Chevrolet: I created the “Desafío Chevrolet” in which I achieved more than USD in return of PR with zero advertisement investment Chevrolet: The team I lead achieved a satisfaction level of 100%. I have been juror in different festivals among which “El Ojo de Iberoamérica” stands out. I am a Consultant and Speaker. I have dictated conferences in different universities and in Marketing Conferences about Strategy, Negotiation and Offline and Digital Media Planning.