Aly Mamdani

Background

About Aly Mamdani

I lead business development for Box Box, and we are the largest third-party Formula 1 platform with 1.7M+ users worldwide. In this role, I lead partnerships and digital advertising for Box Box, where I help companies involved in F1 expand their digital presence through activations on our mobile platform. I have structured partnerships and digital advertising campaigns with companies such as Fanatics, Bet365, F1 Experiences, Enchanté by Daniel Ricciardo, and more. Prior to this role, I was the first employee and Head of Marketing at FanAmp, a New York based Formula 1 mobile platform that focuses on community building. In this role, I created and executed our growth strategy, which focused on building community and awareness on social media through viral content. Through this strategy, I generated over 100 Million social media impressions in 7 months, which led to user growth of 709% during that time period. Along with this, I led the sourcing and structurting of content partnerships for FanAmp which leveraged our social media presence to onboard 12 creators onto the platform with a combined social media following of 1M+. In this role I was also heavily involved in brand partnerships where I structured partnerships with popular motorsports blog "Podium Life" and hospitality company Drais Las Vegas for activations around the Las Vegas Grand Prix. I am also a standing senior at the NYU Preston Robert Tisch Institute for Global Sport, where I am an active member of the Sports Business Society. Through this program, I have been able to take on consulting roles for the likes of the NFL, Red Bull, and Hugo Boss. Through these consulting roles, I have assisted in the ideation and execution of strategies for revenue generation and marketing campaigns through spectator sports. In these experiences, I have been able to leverage my experience in the industry to optimize each company's digital marketing strategy, focusing on increased engagement from younger generations.