Alya Sherman

Background

About Alya Sherman

As Chief Travel Expert of AlyaBuzz Travel, I create bespoke travel experiences that go beyond the ordinary. As a boutique travel company, we specialize in curating personalized journeys tailored to your passions and dreams. From intimate getaways to cultural adventures or luxurious escapes, we combine local insights with meticulous planning to craft unforgettable moments. With a commitment to exceptional service and attention to detail, we ensure your travels are unique, seamless, and truly memorable. Accomplished integrated media professional with 18+ years sales, marketing & advertising experience with a focus in the healthcare sector. Proven ability to stimulate & manage growth, achieve client goals & increase revenue within both digital start-ups & established traditional companies from development through to execution of multi-channel initiatives. Group Vice President Media & Investments at PHM: Strategic client lead across HCP and DTC media for Gilead Sciences, Daiichi Sankyo, EMD Serono, GSK, ViiV Healthcare, Organon and others. Joined CMH as VP, Strategic Agency Partnerships to lead & evangelize the HIT patient engagement company & position it as the POC category leader. As an integral member of the sales, events & marketing teams, identified opportunities with new & existing clients to achieve a 150% YOY growth to $100MM in annual revenue. In 12 years at CMI/Compas, rose from Associate Director to SVP. Among the many accomplishments- Managed a cross-functional team of 30 managers across 5 departments $200MM+ in media activity with traditional & digital supplier partners- Grew business from one to multiple Pharma clients,$50MM+ media spend- Increased agency revenue 30% YOY across GSK & Shire portfolios of Rx & OTC brands- Brought to market 50+ HCP and DTP media opportunities & exclusives- Created a Corporate Idea Incubator that resulted in 20+ initiatives. A Speaker & Thought Leader at industry events including iMedia, CES & PEPP. HBA member & Rising Star, ePharma panel speaker & Healthcare Marketer’s Exchange contributor. Social Media Influencer & Blogger via Lifestyle blog, AlyaBuzz. Strategic consultant & master connector via AlyaBuzzLLC. Excited to work on interesting projects & meet new people. Let's collaborate at alyasherman@gmail.com