Alysa Nair

Background

About Alysa Nair

Strategic communications leader with 12 years of experience spanning shopper marketing, eCommerce, advertising, and media.I specialize in decoding how brands, shoppers, and markets connect — and transforming those insights into impactful strategies across omnichannel platforms, from in-store environments to e-commerce marketplaces. From FMCG to Automotive, Food & Beverage to Beauty and Skincare, I've helped brands unlock growth at every touchpoint.Known for blending data, creativity, and real-world behavior, I thrive on building brand solutions that are not just smart — but scalable and shopper-centric.Always learning, always leading — and always focused on creating strategies that don’t just look good on paper, but win in the real world.Key Focus Areas:Strategic Planning to Maximize Sales & Brand Impact | Shopper Marketing Strategy | eCommerce Marketplace Strategy | Omnichannel Marketing Strategy | Comprehensive Campaign Planning Across Multiple Channels | Go-To-Market Strategy Development | Path-to-Purchase Strategy & Activation Planning | Category Management Strategy (Online & Offline)| Content Strategy & eCommerce Content Optimization | Creative Brief Development | Insight & Barrier Identification | Strategic Presentations & Pitch Development | Project Management & Campaign Execution | Vendor & Stakeholder Management | Client Management & Strategy Consulting | Cross-Functional Team Leadership & Interdepartmental Collaboration | Media Planning & Buying | Social Media Strategy & Content Development | OOH Advertising Strategy | Market Research & Consumer Understanding | Sentiment Analysis | Familiarity with AI Tools for Research & Ideation | Basic Tableau & Data Platforms | Campaign ExecutionBrands I’ve worked with include:P&G UAE & KSA, Unilever UAE & KSA, Nestlé Middle East, PepsiCo Middle East, Almarai, Barakat, Chipotle Middle East, Aujan Coca-Cola Beverages Company (Rani, Vimto), MARS KSA (Galaxy, M&M'S, Snickers, Twix), WIPRO UAE, Beiersdorf Middle East (NIVEA, Eucerin), Kenvue (Spain, Germany, UK), British American Tobacco Iran, wasl Group UAE, The Home, Apparel Group (Tim Hortons, The Children’s Place), Chicking, KFC India, Bosch ME [UAE & KSA], Midea ME [UAE & KSA], Canon UAE, Bajaj ME, GEEPAS, Audi UAE, Skoda UAE, VW UAE, Joyalukkas, 800 Flower.