Alysia B.
Digital Marketing Manager at Paktech
Based in Eugene, United States
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Seniority
Manager
Department
Advertising & Marketing
Location
Eugene
Industry
Packaging and Containers Manufacturing
Company size
148
Contact information
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a•••••••@paktech-opi.com
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Background
About Alysia B.
Strategic marketing manager with 6+ years of experience leading demand gen, lifecycle marketing, and content strategy across channels. Skilled in campaign planning, creative execution, and performance optimization. Seeking to drive thoughtful, cross-functional work that fuels growth and strengthens brand presence. Key Achievements Lead Generation & Funnel Growth: Driven a 25% increase in inbound lead volume year-over-year for the first half of 2025 through improved audience segmentation, performance-focused content, and coordinated full-funnel campaign execution across paid, email, and organic channels. Lifecycle Marketing & Automation: Built and launched HubSpot nurture workflows that scaled email volume by 507% YoY while maintaining strong engagement, improving lead quality and sales alignment.
Decision-makers
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- EKDirector
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- CSOther
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