Alysia Richardson
Executive Vice President Business Development at Pocn
Based in Boynton Beach, United States
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Seniority
Vp
Department
General Business & Management
Location
Boynton Beach
Industry
Hospitals and Health Care
Company size
57
Contact information
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a•••••••@pocn.com
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Background
About Alysia Richardson
With over 15 years of experience in commercial data and analytics, I am a leader in delivering data-driven solutions that optimize commercial performance and enhance customer engagement in the pharmaceutical industry. I have successfully spearheaded new functional teams, formulated and implemented agile data strategies, and collaborated with cross-functional stakeholders across therapeutic areas such as MS, SMA, and MDD/PPD. In my previous role as an Associate Director of US Data & Analytics at Biogen, I pioneered the creation of Data Identification & Procurement capability within Commercial Excellence & Operations, overseeing external data acquisition processes. I also partnered extensively with master data management, IT, governance, and reporting teams to ensure data quality, accessibility, and compliance. My specialties include database marketing, relationship marketing, CRM, business development, account planning, interactive marketing, and integrated marketing strategy. I am passionate about leveraging data and analytics to drive commercial growth and deliver meaningful customer experiences.
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