Alyssa Dickelman

Background

About Alyssa Dickelman

As a Retail Managment major with minors in Communication and Psychology, I have developed a strong interest in understanding how consumer behavior, effective communication, and business operations work together to drive business and brand success. My studies in psychology have taught me to analyze consumer behavior and motivations, providing insights that are essential for understanding market segments and purcahsing patterns. After discovering my passion for consumer behavior and brand strategy, I pursued a communication minor to better bridge the gap between brands and consumers. I most recently worked as the Director of Marketing for Purdue's Girl Gains club, with over 400 active members on our campus. In this role, I ran the club's social media platforms, created community engagement, and promoted women's empowerment in fitness. Throughout my academic journey at Purdue Univeristy, I've worked on projects that involved developing brand strategies, analyzing consumer data, and exploring how different marketing approaches influence customer engagement. I'm passionate about helping brands and businesses grow by combining consumer insights with strategic planning.